What are the main differences between traditional and programmatic native advertising?
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What are the main differences between traditional and programmatic native advertising?
Traditional native advertising is manually placed, often involving negotiations between publishers and advertisers. It's more time-consuming and less targeted. On the other hand, programmatic native advertising uses automated technology to place ads in real-time, offering better targeting and efficiency. It relies on data to deliver personalized content to specific audiences. To dive deeper into how this works, check out this article on native programmatic advertising.